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Standing on stage at the Facebook F8 developer's conference in September, founder and CEO Mark Zuckerberg boasted that the social media site he invented in his Harvard dorm room back in 2004 – the same site which now has more than 800 million users – recently hit a milestone: Half a billion people used Facebook in a single day.
There is no denying that the behemoth that is Facebook has become ingrained into users' everyday lives. But even giants can fall. If members believe the information they post on Facebook is unsafe, they will move on – plain and simple.
This reality is not lost on those who work for the company. In fact, it's quite the opposite. Within the walls of Facebooks's headquarters in Palo Alto, exists a culture dedicated to providing users with a secure experience, says Joe Sullivan, the company's chief security officer.
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