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Looking for the board to invest in your security project? Learn to speak their language before you pitch, suggest Jessica Twentyman.
Fear, uncertainty and doubt are not what they used to be. When it comes to persuading today's risk-savvy company directors to part with the cash needed to launch new IT security projects, scare tactics simply are not enough to win information security professionals a fair and proper hearing.
In fact, warns Ray Stanton, global head of BT's business continuity, security and governance practice, that approach is more likely to get them laughed out of the boardroom empty-handed.
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