Protecting privacy

Consumers are willing to offer up personal information, provided they recognise a specific benefit for that interaction, reports Chuck Miller.

New technology brings new challenges, especially when it comes to privacy. In the old days, it seemed easier to keep personal financial and identity information secret. If a company had information about its clients, it could be kept locked away in an area guarded by fences and dogs. Few companies today can exercise that kind of discretion. In a world of interconnected databases, worldwide computer networks, and billions of transactions taking place every second, how can confidentiality be preserved? And how can an enterprise live up to expectations of security and mandates to preserve ...
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