Why pink and fluffy are the new watchwords

This is a male-dominated industry and the audience was full of men, listening to a woman whose introduction sounded distinctly flaky. Fortunately, we remained in our seats, and within minutes I was convinced she had a point. The speaker, Debi Ashenden, a consultant with Qinetiq, argued that most user-awareness programmes are doomed because they assume that users act in a rational manner. We write security policies, dish them out to new employees during their induction class, and that tends to be it. In reality, users have all sorts of influences. They know it is wrong to open dodgy email ...