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Successful entrepreneurs (which is what spammers are – as distasteful as their product may be) look for large, growing markets with low-cost manufacturing and distribution to turn a profit. When markets become saturated by competitors and restricted or taxed by regulators, they must seek out new markets.
Mobile messaging is very much like email was back in the late 90s. Mobile messaging (email for North America, SMS for the rest of the world) is the killer app of the mobile era for all the same reasons – we can stay "connected" whenever and wherever.
The problem is that all of the abuse that came with email is now coming to mobile devices and for the most part we are just as vulnerable as we were then.
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