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Email is being supplemented with real-time conversations enabled through IM and web-based applications such as blogs, wikis and webmail. Developers continue to create new enterprise applications that integrate with Facebook. It's clear that web 2.0 has officially entered the workplace.
Many corporations have embraced the social networking attributes of Web 2.0 by encouraging executives to blog and exploring the potential benefits of a virtual presence in Second Life. And don't be fooled into thinking that its just adventurous start-ups taking the plunge. Mainstream companies like Coca Cola, FedEx and Lockheed Martin are embracing this new world.
In short, many companies are beginning to recognise the business benefits that social networking applications can bring to the workplace. It encourages collaboration and efficiency both internally between co-workers and externally with customers and partners.
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